How Does the Publishing Process Work

Many aspiring authors have tons of questions about the publishing process, and for good reason. As the print industry is sort of flailing thanks to the increasing digital publishing arena, there are concerns with trying to publish a conventional “handheld” book. As a writer or author, you’re going to have to make decision: self publish or seek representation.


Self Publish

Many authors are going this route today for two reasons: it’s generally cheaper and you get a greater cut of the profits from your books, or because your book was rejected by agents or publishers. Sometimes, people just don’t like the terms of their agent or the publisher, and decide to self publish so they can keep greater control over their content. That’s not to say that self publishing is simple. In fact, it’s quite the opposite. If you want to self publish, you have to search for different platforms like Kindle or ePub or elsewhere for you to upload your book to, but you also have to figure out how to format it with a cover image, copyright info, index, etc. This is not for the faint of heart when it comes to technology. There happen to be a number of e-book “brokers” who you can pay to format your book for e-publications, as well, but that can be expensive and have the same implications as having a publishing house own the rights to your materials.

Seek Representation

This is, honestly, the most self flagellating and stressful option because you are the whim of others and their opinion of your work. However, if you had a tough skin and stand by what you’ve created, you can have a great situation after bearing a few rejections. If you get accepted by an agent, your agent will then push your book to publishing houses all over the place. Hopefully, your manuscript is good and the publishing house is willing to pay you an advance to cover the manuscript. Then, you get royalties when the book starts to sell, and hopefully it’s good enough to where it sells very well. The downside to this process is that editing tends to change the course of the story (for better, usually) and the overhead cost for publishing houses is insane, so you’re getting a very small cut of sales. As you get to be a well known author, you can renegotiate your terms and hopefully get a better cut with future books, but at first you’re making pennies on the dollar. That’s the cost of representation, but you get more exposure with representation.


As you can see, these options both have their pros and cons, and it can be difficult to choose either one. Whatever you want for your manuscript, whether it’s to have more control over it or to get more people to read it, you have to choose for you. The exciting part is that you’ve finished a book, and now it’s time to see where it goes! Good luck to you.

The Top Book Awards You Want to Win

As an author or writer, the odds are high that you just want to be able to finish your book, let alone win awards with it. But if you’ve written your book and it’s doing quite well, you might start eye balling these awesome awards.

The Booker Prize

This international book prize used to be awarded every 2 years to any book from virtually anywhere in the world, but it is now awarded every year to one book that has been translated into English. The winner gets 50,000 British pounds, and must be split between the author and the translator.


The Nobel Prize

Obviously not the Nobel Peace Prize, the Nobel Prize for literature has been awarded since 1901. It’s presented by the Swedish Academy and includes books from all over the world. In recent years, the Swedish Academy has been questioned for its bias towards political and public figures like Barack Obama and Malala Yousefzai. If you write nonfiction, this award is particularly partial to that.

Newbery Medal

If you write children’s fiction, this is the coup de gras of awards. The Association for Library Service to Children awards this one, and they have hundreds of submissions to work through every year. It’s been going since 1922 and is one of the most recognized awards on books, given that these ones are the read the most by American children and their families.

National Book Award

This award is given in four categories: fiction, nonfiction poetry, and young adult literature, making it a pretty comprehensive award no matter what you write. Each winner gets $10,000 and a huge amount of prestige.

Caldecott Medal

Like the Newbery Medal, this award is decided by The Association for Library Service to Children. It has been awarded to a picture book since 1938, and is considered the highest award for children’s fiction and picture books.

The Bram Stoker Award

If you write horror, this is the biggest award you can win. There are 12 categories, making this one of the biggest award categories out there. Whether you write horror in novel, first novel, short fiction, long fiction, fiction collection, poetry collection or anthology form, you’re eligible for this award. Naturally, Steven King and M. Night Shyamalan have won these ones.


The Faulkner Award / PEN

Books are awarded by fellow fiction authors in this award ceremony, making it a highly coveted award among writers. PEN stands for playwrights, essayists, editors, and novelists, and was also named after William Faulkner, author of As I Lay Dying and others. If you want to win this award, you need to have a heavy subject, writing that is almost poetry, and an ability to withstand tons of criticism.

These are not the only book awards out there; there are many for each type of genre and ones specific to the country of the author’s origin. Many don’t even have cash awards, just the pride that comes with winning.

Best Self Publishing Platforms

If you’ve decided to go the self publishing route (or nobody took your book and forced your hand), you may be staring at a bunch of different self publishing sites wondering which one will actually work for you. That all depends on your level of tech savviness, to be quite honest. If you’re totally technology illiterate and can’t even make Facebook work for you, then it’s probably best to hire someone to publish your book for you – there are plenty. Just find a company with good reviews. If you know a little bit about computers, especially PDF and formatting, then you should be good to go. Here are a few places to start self publishing today.


Free Options:

CreateSpace This works for print books, and is totally free to set up. You, of course, have to pay for your printed books but it is incredibly affordable and can let you control all profits from a book sale.

Digital platforms that cater to only eBooks:

Kindle Direct Publishing


Draft2Digital (for iBooks and Nook + others)




You can create an account on any of these platforms and distribute your already formatted ebook this way. If you want to offer your ebook on multiple platforms, you can either create an account for each platform all by yourself, or pay for a middleman platform like IngramSpark, which will post your ebook on every platform you select. This is fairly cheap, and takes away all the difficult work for you – we highly recommend this option.


Keep in mind that you’ll need to have two different ISBNs if you plan on printing your book and e-publishing it; most ISBNs are $125 a pop, whether digital or print. If you only want to sell on Amazon, they assign you a free ASIN, but that restricts you to only using their platform. For $250, you can diversify your book and make more profit – again, we highly recommend this option.


Be Your Own Publishing House

Since many books flop and don’t ever return you money on your investment, many people have started their own e-book publishing houses. Like the different platforms you find for publishing online, you can establish yourself as an expert and start publishing for other people for a small fee. This means that you use all of the above resources, but you do it for those people we mentioned above who can barely use Facebook. Then, if their book sells, you’re making residual profits from their books and you can hopefully establish a wider client base.

One thing you should keep in mind is that self publishing is hot right now, so everyone is doing it – really. That means that, should you go this route, you should spend more time and money in marketing your book properly. Make sure it looks good, has a great cover, and is actually formatted, edited, and looks like a physical book. Self published books are a dime a dozen, don’t get drowned out by the crowd.

Searching Best Publishers

Searching best publishers is an art that requires intensive research of the surroundings. It may not restrict you to your home town or city but many writers are willing to be hired by the internationally recognized publishers, so that they are able to be recognized worldwide too. It only comes in reality to world class writers only. The world has become a global village now and all credit goes to the latest advancements in internet and communication technology. The number of publishers are now available online and you need not to visit them physically.

The publishers work as an agent on behalf of the writers. They take the assignment to publish the work of the authors and then publish it in shapes of printed books, newspapers slides/cuttings, journals, research papers, novels, etc. However, the wok may also be published at online websites of good repute like the research journals, entertainment sites, digests, academic material online libraries, etc. The material is published under the copy rights of the writer and is not allowed to be copied by anyone else. This is one of the main reasons, why you require your writing to be published. The copy right option safeguards your hard work from stealing by other pirated writers who are not willing to work hard but to go for cheap success using other’s research work / material. The publishers market your name, personality and work. They My-Story-Image_Blog-650x405may be known as your marketing agents in various markets of the word.

Once you have generated an idea in your mind to write on some topic, after going through entire analysis, now, it is the time to convert the research in written form. You may require certain things / resources for the task like a typist, finance, proof reader, copy writer, etc. There is no need to move several offices for the purpose. Just search the best publisher with sound repute and experience in publishing. Take time for meeting to discuss in detail about your project and try convincing the publisher with your entire research work and why it is required to be published. The publishers have all arrangements like printing facilities, typists, proof readers, etc. They may do this all on your behalf and share the profits after sale of the books / journals / research magazines / etc.

The internet is full of such guidelines and contains online publishing websites with contact numbers of the publishers. You can either contact them through phone call, Skype, video conference, etc, or directly visiting their offices, if they are in your reach. The good writers deserve their work to be published by the quality publishers.

Writing is not easy and is not for everyone. It requires hard efforts, intension, care and deep study of previous hundreds of references to make your writing more powerful and thought provoking. When it is published by the team of good publishers, it is successful and error free. They care your efforts, time and research on the topic.

Publisher: As Thought Marketing Agent

Content marketing has evolved over the years thanks to new technologies and strategies put in place. However, the best way of communicating to an audience has and will always be through story telling. Consider the following statistics;

  • Around 70% of consumers would prefer knowing more about a company via stories and articles than through ads
  • Another 67% of leads for companies’ are obtained from the blogosphere. When that specific company maintains a good blog that constantly engages users.

Publishers usually rely on this advantage over agencies or any software Publishingtool that may allege to be a content creator. They have an audience that is always anxious to read the next story. On the other hand, agencies either have to buy their audience or build them from scratch which always results in additional costs being incurred during the process.

Another great advantage that publishers have is the ability to control end to end processes from content creation all the way to audience analytics; which includes audience targeting, distribution and reporting. Placed in a better perspective, publishers usually have a well-known brand that can attract the best talent as well as an audience which acts as their distributorship channel. They are therefore in a position to handle content marketing in a seamless manner.

However, it is also important to note that the best publishers usually put out a lot of work (human as well as software resources) and are fully committed to what they do. This is due to the fact that they have to continuously keep churning out good content that constantly engages the audience as well. It is not as simple as sitting down and writing, specific strategies have to be put in place in order for the business to benefit from the writing. The content has to be very unique and original and one that resonates with the target audience. The ideas also need to be fresh and should be conveyed in a manner that indicates proper understanding of content creation and ultimately distribution.

Technology on the other handhoes_six-cylinder_press has a massive role in optimizing engagement from users as well as expanding brand reach. However, this depends on the quality of the content.  Publishers (and agencies alike) also have the potential of tapping into their clients’ brands and audiences. Given that the brand has a fired social media platform, they can leverage this to their advantage as long as they have the right content. Everyone, whether young or old is looking for a good story and that is where it all counts. Publishers and their creative prowess can be able to tap into this human trait and obtain great results. At the end of the day, everyone in the chain from the brand to the publisher –and ultimately the consumer benefits from the whole process.

It all boils down to three things when you want to go down the path of being a publisher; your need to be creative, have an audience and optimize engagement. Any brand that is looking for reach will definitely have to leverage on your existing network in order for them attain their goal.